Who is Your Target Audience?

Mount Pinatubo

Target Audience: Know Your Prospective Client, Even During a Volcanic Eruption Are you in business? Who’s Your Target Audience? How well do you know who it is you are intending to reach? Have you really considered who your target audience is? Perhaps this little story about the Philippine volcano, Mount…

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Marketing Integrity

Integrity: Marketing Strategy for Your Business Integrity is a marketing must. A marketing strategy without integrity is a recipe for failure. Honesty, veracity, sincerity and authenticity are essential in sales and marketing— today more than ever. This doesn’t mean you have to be austere or lifeless, however. Hey, if it’s not…

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Digital Business 2016

Digital Marketing Trends

Digital Marketing Trends for Your Business Growth & Success in 2016 The end of the year is fast upon us. It’s only natural to anticipate the digital marketing trends for the coming year. These days, we’ve got to stay current since technology is advancing at the speed of thought.  Even…

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