Marketing Integrity

Marketing Strategy: Integrity Integrity is a marketing must. A marketing strategy without integrity is a recipe for failure. Honesty, veracity, sincerity and authenticity are essential in sales and marketing— today more than ever. This doesn’t mean you have to be austere or lifeless. Hey, if it’s not fun or if you’re…

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Digital Business 2016

Digital Marketing Trends

2016 Digital Marketing Trends The end of the year is fast upon us. It’s only natural to anticipate the digital marketing trends for the coming year. These days, we’ve got to stay current since technology is advancing at the speed of thought.  Even if we don’t employ certain applications, we…

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Adventure in Fascination

Fascinating? Or Major Fail? Has Your LinkedIn Profile Lost Its Luster? In January 2015, Catherine Fisher wrote a blog post for LI apprising us of the 10 most overused, overwhelming buzzwords on a LinkedIn profile, especially as it relates to your headline and your summary. Here they are: Motivation Passionate…

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