Integrity: Marketing Strategy for Your Business

Integrity is a marketing must.

A marketing strategy without integrity is a recipe for failure. Honesty, veracity, sincerity and authenticity are essential in sales and marketing— today more than ever.

This doesn’t mean you have to be austere or lifeless, however. Hey, if it’s not fun or if you’re not doing what you love, why do it? Life’s too short.

Integrity - Awesome Marketing Strategy for Business ExcellenceCertainly, there are those in the American business world who have clawed their way to the top. The are lying, cheating, hidden agendas, one-upmanship, exploiting peers, customers and employees, and other such stuff and nonsense; however, it doesn’t have to be this way. Really, it should not be like this. These behaviors often find their root in arrogance or corrupted, overbearing power and control.

Before creating or implementing a particular business plan or marketing strategy, we should take a step back and view its overall objective and then dig in and scrutinize its elements and steps. If honesty, integrity and authenticity do not flow from effortlessly from your plan or strategy, cut out the offending sections or discard the whole megillah and start from scratch.

Truly, there’s a great deal of truth in the old axiom, “It’s not whether you win or lose, but how you play the game.” In work and play, in war and peace, at home or office, the ends which justify the means will most often have damaging repercussions… eventually.

Does your strategy include integrity and honesty when it comes to marketing and servicing your clients and customers.

Here are some tips in order to help you incorporate integrity into every marketing strategy.


Keep It Simple Sales. Make your marketing strategy easy to understand. It may be simple for your sales team because you all speak the same lingo. You work with one another daily. You finish each other’s sentences. For attracting clients and customers to your business, however, you need to break it down with clear communication. Therefore, you must have simple steps and easy, actionable information.


Believe in Your Own Business. If you don’t believe in your own product or service, neither will your prospect. When employing elements of a marketing strategy your heart and soul must be vested in your product or service— 100%. If you can’t pitch a client or customer, in person, on paper or with a phone call without believing your product or service is what they need, want and can’t live without, they’re not going to believe you either.


Enjoy the Sales Process. From creatively brainstorming a new marketing strategy to utilizing its particular steps right down at the sales level, enjoy the process. It should be fun. Again, at the risk of sounding like a page from the playbook issued by the Department of Redundancy Dept., if you don’t love what you’re doing, why do it? Lighten up. Put a smile on your face and you’ll put a smile on the face of others.


Covet Your Assets. This is another way of saying, “Be true to yourself.” Know your strengths. Enjoy your strengths. Rejoice in your strengths. Many people can do what you do; however, no one else can be who you are. Your strengths (assets) and your weaknesses (liabilities) are what make you, uniquely you. Don’t try to be someone else. If you trust who you are and what you do, others will as well.

Share Your Experiences…

So, what stories do you have where honesty and integrity have been compromised? Victorious? Leave your comment below…

About The Spirited Speaker

A former Navy deep sea diver, Jon J. Cardwell is a business leader, experienced copywriter and bestselling author. He is active as a life coach, business consultant and publishing authority, helping others achieve their goals and fulfill their dreams. He has narrowed his focus in business to create one company from several, Spec Ops Marketing. He is "The Concierge of Biblical Christianity" as well as the “Spirited Speaker with Compelling Insights” who is sought for speaking engagements in ministry, military, marketing and mogo-on-the-g’go-go.

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