Who is Your Target Audience?

Mount Pinatubo

Target Audience: Know Your Prospective Client, Even During a Volcanic Eruption Are you in business? Who’s Your Target Audience? How well do you know who it is you are intending to reach? Have you really considered who your target audience is? Perhaps this little story about the Philippine volcano, Mount…

Continue reading


Marketing Integrity

Integrity: Marketing Strategy for Your Business Integrity is a marketing must. A marketing strategy without integrity is a recipe for failure. Honesty, veracity, sincerity and authenticity are essential in sales and marketing— today more than ever. This doesn’t mean you have to be austere or lifeless, however. Hey, if it’s not…

Continue reading